What your agency pays The Tribe Maker to design and build each site under your brand — about half of the DFW market rate, so you keep the markup. Same wholesale numbers, every project.
This is a general pricing guide. Final pricing is determined after we analyze the client's specific needs, scope, and functionality.
The Tribe Maker · White-Label Pricing · 2026
A client can get an acceptable-looking website incredibly cheaply now. They won't pay you because you know WordPress. They pay because you can answer the questions AI and a template can't:
AI made commodity production cheap. Strategy and exceptional creative direction are where the money is — and what you charge for.
Because the prototype already proved what you can do, pricing isn't a guess or a negotiation over a promise. Your client has clicked through their own improved site before you ever name a number.
The old "$2,500–$3,000 website" is now the budget/productized end. For a genuinely custom small-business site, the middle of the professional Dallas–Fort Worth market has settled higher.
| Type of website | DFW going rate |
|---|---|
| Basic professional 5–7 page business site | $3,500–$6,500 |
| Professional custom 5–10 page site | $6,000–$10,000 |
| Strategy + custom design + copy + SEO | $8,000–$15,000 |
| Larger 15–30 page professional site | $12,000–$25,000 |
| Basic WooCommerce / Shopify | $7,500–$15,000 |
| Serious custom e-commerce | $15,000–$35,000 |
$7,500 is the market rate your client pays. Your white-label cost is about $3,750 — you keep roughly half as your margin.
The difference between a $2,250 build and a $7,500 build isn't more pages — it's how much of the client's business problem we solve. That's a different product at each level.
"We will professionally execute what you give us." A clean, credible site built from the client's direction.
"We determine how this should communicate, structure the experience, build it, optimize it, and make the company look substantially better than its competitors."
"We are solving a marketing and business problem — not merely building a website."
Every site you resell maps to one of these four. These are your wholesale rates — what your agency pays The Tribe Maker to design and build under your brand. Mark up to your client and keep the difference.
Prices shown are your wholesale cost, not retail. Custom functionality beyond the package — special integrations, portals, or bespoke features — is quoted separately at an additional rate.
Stores carry more build, integration, and testing than a marketing site. Their wholesale rates start above the website tiers and scale with catalog size and custom functionality.
Prices shown are your wholesale cost, not retail. Third-party integrations beyond 3 (past standard integrations), plus any additional or custom integrations and bespoke development, are quoted separately at an additional rate.
Match the project by how much business thinking it needs — not by your client's budget or a page count. Pick the package that fits, then mark up from your wholesale cost.
When a project sits between two tiers, choose the higher one and name what the lower one drops — never discount by removing scope invisibly. E-commerce is always priced from its own group.
Every package is billed in two equal halves, tied to the two moments that matter: your client committing, and the site going live.
Once your client signs, you pay 50% and we begin. No build starts until it clears.
Discovery, Design & Content Review, Development, and Launch prep all run on the paid deposit.
The remaining half is due before the site goes live. Final payment and go-live happen together.
No deposit, no build. No balance, no launch. The two payments bracket the work.
The package covers what's defined in the tier. New requests, added pages, or changes beyond the agreed scope are billed at our white-label hourly rate.
When your client asks for something not in their tier, flag it as out-of-scope up front and quote it before we do the work — never absorb it silently.
Deliver the price with the same confidence the prototype earned. The number is a conclusion, not an ask.
Wholesale pricing is predictable — the same numbers on every project, so you can quote your client with confidence and keep the margin.
The prototype earns the yes. The package sets your cost. You mark up and keep the margin.